Covid‑era e-commerce demand surged while last‑mile capacity was fragmented across 50+ carriers; costs rose and visibility dropped significantly.
Validate a multi‑carrier aggregation platform and ship an MVP that cuts per‑shipment cost and order processing time.
40+ discovery calls; CSV/Excel bulk upload; 15+ carrier API; real‑time tracking; analytics; pricing comparison; instrumentation (funnels/cohorts).
From identifying market gaps to successful acquisition - a complete product lifecycle story.
Covid logistics constraints. Fragmented last-mile capacity.
Excel bulk-upload, carrier integration, live dashboards.
$2M+ revenue, enterprise adoption, capital raised.
Successful acquisition with 100% customer continuity.
Turkey's logistics during Covid: retail demand spiked 300% while last-mile capacity was fragmented across 50+ carriers. Businesses struggled with multi-carrier management, pricing transparency, and shipment visibility.
$2B+ logistics market with 40% annual growth. SMEs paying 20-30% premium due to lack of carrier negotiation power and operational inefficiencies. Clear opportunity for aggregation platform.
Founded Carrtell as Product Manager. Owned end-to-end strategy: market research, product discovery, MVP definition, roadmap execution, team leadership, and stakeholder management from 0-to-exit.
Core features that solved critical logistics pain points for businesses
Excel upload for processing thousands of orders simultaneously
Connect with 15+ shipping providers through unified API
Live shipment visibility and automated status updates
Performance metrics, cost analysis, and delivery insights
Clean, intuitive design focused on operational efficiency
User research drives product-market fit
MVP focus accelerates time-to-value
Data-driven decisions scale growth
Strong execution enables successful exits